Case Study
Mojave
Product experience & lead generation
Overview
Mojave is a growth-oriented services business operating in a competitive market where trust, clarity, and speed matter. Their existing website wasn’t keeping pace with how the business had evolved — particularly on mobile, where most customer interactions were happening.
The work focused on redesigning the site as a practical business tool: improving usability, clarifying services, supporting lead generation, and creating a visual system that felt modern without being overdesigned.
Context
The original site had grown organically over time. Content had accumulated, navigation had become unclear, and the mobile experience lagged behind how customers actually engaged with the business.
At the same time, Mojave was investing more in digital acquisition and needed the website to function as a reliable extension of sales and operations — not just a marketing surface.
The challenge was to improve performance and clarity without disrupting existing workflows or brand recognition.
My role
I led the project end to end through Cloudburst Design Studio, partnering closely with the Mojave team throughout the process.
My role included:
- Experience and UX direction
- Visual design and creative execution
- Mobile-first redesign decisions
- Integration of lead generation and conversion flows
This was a hands-on engagement, with decisions made quickly and validated against real business needs rather than abstract design ideals.
Experience-first redesign
The redesign began with a mobile-first mindset. Navigation, hierarchy, and content structure were simplified to make it easier for customers to find what they needed quickly — especially on smaller screens.
Key focus areas included:
- Clear service categorization
- Streamlined navigation and page flow
- Improved readability and scannability
- Reducing friction between intent and action
The goal wasn’t to add features, but to remove obstacles.
Leading the work
Working with the team
I worked directly with stakeholders to align on goals, clarify trade-offs, and keep momentum high — avoiding heavy process in favor of clear direction and frequent check-ins. The emphasis was on making progress without losing sight of usability, quality, or long-term maintainability.
Staying close to execution
Alongside leadership and direction, I stayed hands-on throughout the work — shaping layouts, refining interactions, and iterating on visual details and product marketing as the site took form.
Being close to execution made it easier to resolve questions in real time, adjust quickly as needs changed, and ensure the final experience reflected both the business goals and the realities of how customers engage with the site.
Visual brand & product experience
To support clarity and differentiation, the visual system was refined to feel more confident and contemporary while staying grounded in the brand.
This included the development and creationion of 3D-style product renderings — helping customers better understand product offerings without overwhelming the experience.
Creative decisions were made to support comprehension, credibility, and ultimately functionality and product benefits to the customer.
Lead generation & conversion
Beyond aesthetics, the site was designed to function as a lead generation engine via an interactive, map-based partner sales locator tool.
Dynamic forms, calls to action, and page layouts were structured to:
- Encourage engagement without pressure
- Guide users naturally toward contact with nearest partner company or directly with Mojave representative
- Support both quick inquiries and more considered decisions
Conversion points were integrated into the flow of the experience rather than treated as interruptions, and connected directly into the CRM lead system.
Outcome
The redesigned site and lead gen experience provided Mojave with a clearer, more effective digital foundation.
The experience became easier to navigate, more credible on mobile, and better aligned with how customers actually interact with the business. Internally, the site was easier to manage and extend as needs evolved.
Most importantly, the website shifted from a static presence to an active contributor to growth — supporting acquisition, trust, and day-to-day operations.
Reflection
This project reinforced the value of restraint and focus in growth-stage environments. Good digital experiences don’t need to be complex — they need to be clear, reliable, and aligned with how the business really works.
For Mojave, success came from simplifying decisions, staying close to users, and treating the website as a tool rather than a showcase.